Krista Holmberg and Lisa Symonds spearhead the growth of Pacific Northwest ferry and tour operator 

VICTORIA, BC (January 17, 2024) – FRS Clipper, a leading provider of ferry services and vacation planning services in the Pacific Northwest, welcomes new business development managers Krista Holmberg and Lisa Symonds to the team in an ongoing effort to provide thoughtful and bespoke travel experiences for guests. 

“We are very excited to have Krista and Lisa join our Seattle-based sales team,” said Chief Operating Officer of FRS Clipper, Gordon Dirker. “Their many years of experience and industry relations will support our continued growth opportunities through the channels and travel trade partners.” 

Leading the new sales team is Krista Holmberg, a 30-year veteran of the travel industry, who said, “I am looking forward to working closely with travel agents as the local Business Development Manager, designing bespoke trips for our valued FRS Clipper guests.” With rich experiences at Holland America Line, Club Med, Scenic Luxury River Cruises and Emerald Cruises, Krista brings invaluable expertise in curating unique itineraries that showcase the best of the Pacific Northwest.  

New Business Development Manager Lisa Symonds is tasked with overseeing all aspects of creating unique corporate team experiences. Before joining the FRS Clipper team, Lisa spent many years in hospitality, travel, outdoor, and events including Holland America Line, Waterways Cruises and Events, Compass Outdoor Adventures and REI. “As a passionate advocate for Victoria and newcomer to the FSR Clipper sales team, I’m excited about assisting Seattle businesses in discovering the unparalleled FRS Clipper experience. I look forward to introducing the transformative benefits of team bonding beyond the office walls on the captivating waters together,” Lisa stated. 

Since 1986, FRS Clipper has provided transportation, tours and accommodation packages for more than eight million travellers. “Travel Advisors and corporate partnerships have always been key to our success, we are delighted that we will now be able to proactively drive sales through these partnerships once again,” Dirker adds. 

Travel between Seattle, WA and Victoria, BC, takes two hours and forty-five minutes via the fast and convenient Clipper ferry, connecting downtown Seattle and Victoria’s Inner Harbour. To learn more about FRS Clipper Ferry, visit For travel agents and tour operators, contact the new sales team via